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PR im Social Web (O'Reillys Basics)
book

PR im Social Web (O'Reillys Basics)

by Marie-Christine Schindler, Tapio Liller
May 2012
Beginner to intermediate
376 pages
11h 16m
German
O'Reilly Verlag
Content preview from PR im Social Web (O'Reillys Basics)

So kommt das »social« ins Web

Alle sprechen von social, aber was bedeutet das in einer Online-Welt, in der sich die Menschen nicht persönlich zu Gesicht bekommen? Was macht das Social Web zu dem, was es heute ist? Müsste man einen Bauplan für das Social Web entwerfen, dürften folgende Elemente nicht fehlen:

  • Jeder kann publizieren.

  • Jeder kann Feedback geben und Dialoge beginnen.

  • Gespräche finden in einer ungezwungenen Sprache statt.

  • Wissen ist frei verfügbar und wird geteilt.

  • Die Hierarchien sind flach, Reputation entsteht durch Vernetzung.

Mit diesen neuen Kommunikationspraktiken sind heute auch Unternehmen und Organisationen konfrontiert. Umso wichtiger ist es, ihre Bedeutung zu verstehen. Schauen wir uns deshalb diese und weitere Merkmale des Social ...

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PR im Social Web (O'Reillys Basics), 2nd Edition

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Publisher Resources

ISBN: 9783868992830Purchase book