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PR im Social Web (O'Reillys Basics)
book

PR im Social Web (O'Reillys Basics)

by Marie-Christine Schindler, Tapio Liller
May 2012
Beginner to intermediate
376 pages
11h 16m
German
O'Reilly Verlag
Content preview from PR im Social Web (O'Reillys Basics)

M

Mashups

Neue Anwendungen, die durch die Rekombination bereits vorhandener Anwendungen entstehen und mehr als die Addition ihrer Teile bieten (z.B. Kombination von Google Maps mit Parkleitsystem).

Meme

Eine Informationseinheit in Form eines Textes, Lieds, Bildes oder Videos, die sich mit großer Beharrlichkeit und Dynamik im Internet verbreitet.

Multiplikatoreffekt

Beschreibt das Phänomen, dass eine viel beachtete Person die Meinung vieler weiterer Personen beeinflussen kann. Wie groß diese Einfluss ist, hängt vom Bekanntheits- und Glaubwürdigkeitsgrad sowie von Sympathie oder Antipathie ab.

Microblog/Microblogging

Eine Form des Bloggens, bei der die Benutzer kurze, SMS-ähnliche Textnachrichten veröffentlichen. Promineste Services sind Twitter sowie ...

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PR im Social Web (O'Reillys Basics), 2nd Edition

PR im Social Web (O'Reillys Basics), 2nd Edition

Marie-Christine Schindler, Tapio Liller

Publisher Resources

ISBN: 9783868992830Purchase book