June 2001
Intermediate to advanced
416 pages
11h 28m
English
The changes taking place in how companies interact with their customers often result in new sales roles, whether consciously and deliberately or accidentally. Given the pace at which businesses are changing as a result of mergers/acquisitions, globalization, and new technology, it is unlikely that the challenges associated with implementing new sales roles will go away any time in the foreseeable future.
We observe that most companies, regardless of size or industry, wrestle with the challenge of how to compensate employees for performance in these new sales roles. The key to designing effective compensation plans for new sales roles is to understand the sales situations that make these new roles a ...
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