Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment
by Jerome A. Colletti, Mary S. Fiss
FOREWORD
In July 1998, I was appearing as a panel member at a national conference on sales management. A member of the audience posed the first question: ''I'd like to ask each of the three panelists which, in their opinion, is the best book on sales compensation?'' The panelists, who were all leading figures in the sales performance field, looked at one another uneasily. ''There's not much out there,'' said the first. ''Um . . . I think I'll pass on this one,'' said the next. Then it was my turn. ''A good book on sales compensation? There's no such animal,'' I had to admit. ''Everything I've read is impractical, overcomplicated and—well—out of touch with how selling is changing.'' The questioner was clearly dissatisfied with our answers. ''It's ...
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