How Your Company Can Benefit from Investing in New Sales Roles

The benefits of investing in new sales roles include financial rewards, customer satisfaction, and employee satisfaction.

Financial Benefits

The company will see financial benefits in four areas: revenue growth, profit or margin contributions, productivity improvement, and probably lower absolute costs. It will obtain greater productivity from fewer direct sellers because, by adding new sales roles, the firm puts the responsibility for sales on more people than the direct resource.

Revenue should grow faster because the direct sales representatives spend more time actually selling and less answering routine questions. It should grow faster because the company has sales representatives ...

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