June 2001
Intermediate to advanced
416 pages
11h 28m
English
In the quest for growth, more and more companies will continue to expand their business through organic growth, mergers and acquisition, or both. As a result, the sales organization—and, for that matter, all jobsinvolving customer contact—in these companies will experience frequent and continuous change. Mergers that have taken place in the pharmaceutical, software, and telecommunication industries, to mention a few, have fundamentally altered the way the sales organization does business with customers. After a merger, the sales organization is often characterized by a mix of globally and locally deployed resourcesfocused on meeting the shifting needs of increasingly complex customers. ...
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