Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment
by Jerome A. Colletti, Mary S. Fiss
Summing Up
Today, more and more companies are interested in increasing the average size of a sale made to a customer. One approach to accomplishing that goal is through selling large deals. For a sales strategy that involves selling large deals to succeed, both the customer and the company must be able to extract more value from that deal than would be possible through a series of separate sales transactions. To accomplish that goal, a company must rethink its value proposition, its sales process, and the level of resources required to be successful in the large deal sales environment.
Large deal selling is fundamentally different from the other types of selling a company is doing. The organization level at which the buying/ selling takes place, ...
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