June 2001
Intermediate to advanced
416 pages
11h 28m
English
The purpose of this chapter is to identify the three challenges—talent, sales crediting, and frontline manager training in plan management— that we believe will continue to stifle the effectiveness of sales compensation plans in the future if they are not properly addressed. Our experience suggests that one or more of these challenges, when not addressed correctly, can derail the success of even the most technically elegant sales compensation plan. Thus, unless top managers are willing to address these challenges when they are present in their own company, the benefits of a new sales compensation plan will fall short of the potential.
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