Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment
by Jerome A. Colletti, Mary S. Fiss
Summing Up
Because companies want to meet and exceed customers' expectations about how they do business, the role of telechannel jobs is growing in importance. More and more companies are using telechannel jobs to prospect for and sell to new customers, to sell current and new products to current customers, and to meet the wide variety of service requirements essential to serving customers effectively after a sale is made. Also, top managers' interest in improving sales and service productivity, increasing opportunities for customer loyalty, and controlling the costs related to these activities at a reasonable level contributes to general interest in how to deploy telechannel jobs.
In response to these new or changed expectations about the telechannel, ...
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