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Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment
book

Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment

by Jerome A. Colletti, Mary S. Fiss
June 2001
Intermediate to advanced
416 pages
11h 28m
English
AMACOM
Content preview from Compensating New Sales Roles: How to Design Rewards That Work in Today's Selling Environment

Six New Sales Roles that Improve Interaction with Customers

Because companies want to grow sales at rates higher than in the past (or than competitors), they implement new approaches to interacting with customers. Most new forms of personal interaction with customers— interaction between a customer and a company representative—involve a "sales role" that did not previously exist in the company. Today it is virtually impossible to visit a company, regardless of industry, and not find new sales roles operating in the business. Consider these examples:

  1. End-user sales specialists. Virtually any company that sells its products through distributors faces the challenge of creating demand among end users. Lexmark International, which manufactures computer ...

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Publisher Resources

ISBN: 0814471064