June 2001
Intermediate to advanced
416 pages
11h 28m
English
The SAFE case illustrates the techniques and tools you could use to define new sales roles in your company. You may wonder, however, just how prevalent new sales roles are in business today. One indication of the rate at which companies are introducing new sales roles may be found in Sales & Marketing Management magazine's annual survey of top sales forces. In June 2000, the magazine announced its selection of the top twenty-five sales forces in America. Six of the companies profiled in the article—Dell, Cisco, Hewlett-Packard, Enron, UPS, and Wellpoint—all known for their world-class sales organizations (or they would not have made the list in the first place), made changes in the various sales ...
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