June 2001
Intermediate to advanced
416 pages
11h 28m
English
As you are developing a report on results, it is important to determine the message's audience. Implementing new sales roles requires ongoing assessment of effectiveness, and both executive management and employees will have a vital interest in the extent to which the new sales roles are producing the intended results. Therefore, while the analyses and other fact-finding initiatives that go into the evaluation process are frequently time-consuming and detailed, a report on the results should be structured to provide both information and recommendations. An ideal report includes:
An overview of the job and the results expected
Analyses conducted
An executive summary of results
Detailed results
Recommendations ...
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