June 2001
Intermediate to advanced
416 pages
11h 28m
English
When you evaluate the effectiveness of a new sales compensation plan, it is wise to focus your evaluation on the factors that reflect the plan's objectives and the factors that the employees covered by the new plan can influence. Figure 13-1 lists eight relatively common sales effectiveness expectations that top managers have of salespeople.

We find that different support programs and practices affect to varying degrees how well sales personnel meet these expectations. Some sales management programs and practices—supervision, ...
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