The Paradigm ◾ 11
e outside environment is always brimming with potential opportunities,
problems, and threats that make any business forecasting and planning extremely
difficult. Sometimes even gazing into a crystal ball would be more accurate.
One company—let’s call it Atroxx Solutions—unexpectedly achieving a good
fourth quarter in a short period of time, expanded their “human capital” by 40%.
ey didn’t realize that this additional revenue was not a trend, but a spike caused
by effective sales effort and ready-to-buy market conditions. Eight months later,
Atroxx realized that its big expansion effort was a bad move. (e realization came
from the balance sheet and a heated directors’ meeting.) Guess what? e company
decided to reduce ...