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Improving Business Process Performance
book

Improving Business Process Performance

by Joseph Raynus
April 2016
Intermediate to advanced content levelIntermediate to advanced
345 pages
10h 30m
English
Auerbach Publications
Content preview from Improving Business Process Performance
40 ◾  Improving Business Process Performance
Google and Wal-Mart have become huge successes in vastly differ-
ent ways. But the yin and yang have this in common:
Each company has a simple mission. Wal-Mart’s is “always low
prices.” Google’s is “to organize the world’s information and make
it universally accessible and useful.” ese companies know who
they are.
e brand and the mission statement of each are aligned. Picture
Google and Wal-Mart in your head. ere’s no confusion about
what these companies do.
Each company’s offerings are dirt simple to use. Shopping at Wal-
Mart does not take a heroic intellectual effort. But neither does
using Google, even though the search engine behind the curtain
is the product of a prodigious intellec
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Publisher Resources

ISBN: 9781420072501