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Chapter 5
Business: The Value
Planning Domain
“Would you tell me, please, which way I ought to go from here?”
“at depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where … ,” said Alice.
“en it doesn’t matter which way you go,” said the Cat.
“… so long as I get SOMEWHERE,” Alice added as an explanation.
“Oh, you’re sure to do that,” said the Cat, “if you only walk long
enough.”
—Lewis Carroll (1865)
The Logic Model
e logic model is a framework for planning, managing, measuring, and evaluating
(Figure 5.1). Using a goal-measure approach, it connects activities and outcomes-
based results.
A common problem is that ac ...