July 2012
Beginner
190 pages
3h 32m
English
Content preview from Pinfluence: The Complete Guide to Marketing Your Business with PinterestBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 8
The Care and Feeding of Pinterest Followers
We’ve already discussed the basics of connecting with other Pinterest users in Chapter 5. But how can you begin to deeply connect with your followers and fans on Pinterest in a way that inspires fanatical loyalty in them? That’s what this chapter is all about.
The key to taking care of your followers on Pinterest is leveraging what Tara Hunt refers to as “whuffie.” Hunt explains in her book The Whuffie Factor:
Whuffie is the residual outcome—the currency—of your reputation. You lose or gain it based on positive or negative actions, your contributions to the community, and what people think of you. The measure of your whuffie is weighted according to your interactions with communities and individuals. So, for example, [my whuffie is higher] in my own neighborhood, where I have built a strong reputation for being helpful, than when I travel to another neighborhood where nobody knows me.
It’s important to keep in mind when using Pinterest that you’re building social currency as you publish content and interact with other users. You need to strike a constant balance between promoting your own material and publishing good resources, links, and images.
Picture your whuffie as a bank account: You need to make lots of deposits so that you have some currency to pull from when you need to make a withdrawal. If all you do is make withdrawal after withdrawal, you’re going to run out of currency fast.
Companies and brands on Pinterest who ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.