January 2012
Intermediate to advanced
584 pages
11h 56m
Chinese
Content preview from 操作介面設計模式 第二版
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
第九章
使用社群媒體
2009 與 2010 年，社群媒體躍上主流舞台。公司行號、產品服務、非營利性質團體
都一窩蜂地擠上 Facebook、Twitter，或是 Flickr 與 YouTube 這類媒體庫。如果機
關團體已設有部落格，在 Twitter 與 Facebook 上川流不息的簡短訊息，則為原有
的部落格帶來新的讀者。機關團體發現，如果他們持續發布引起興趣的內容，顧客
與意見領袖（influencer）將注意到內容 — 如果某份內容形成病毒式傳播（virus）
的效果，該組織的品牌將可傳播得又遠又廣，而且還是「免費」的！
好啦，也不是真的都不用錢啦！
組織機構要花費很多心力才能建立一個成功的社群媒體身分。必須有人投入很多時
間來撰寫與散播內容；還要有人注意全球資訊網上各處的相關重要對話，並小心地
回覆。珍貴的主頁位置或許能支援在社群媒體上投入的心血，而設在其他網站（例
如 Facebook 或 YouTube）上的頁面則需要精心設計與照料。而且還要有人規劃整
體策略，包括：該對哪些媒介下功夫、何時執行、針對何種主題……等等。
社群媒體仍是個相當年輕的領域，針對特殊狀況所做的建議，可能數年或數月後很
快就得改變了。本章所列的原則與模式，正如本書的其他章節，並非嚴格不變的規
則，不過我希望這些原則能比 2010 年最受歡迎的網站和科技持續得久一點。
本章專門討論線上社群互動的一個面向：如何使用各式各樣的社群媒體來宣傳你的
品牌、分享某個構想、散布一支影片或其他藝術作品，另外還能支援你的事業。關
鍵在於
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.