January 2012
Intermediate to advanced
584 pages
11h 56m
Chinese
Content preview from 操作介面設計模式 第二版
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品牌識別很重要，因為它建立了熟悉度，並設定大家對於某間機構的產品體驗的期
盼。最終目的，一個好的品牌應該讓人覺得使用它們的產品比較好。看看 Apple 的
品牌忠誠度帶來的好處：有許多人熱愛蘋果，熱愛到願意千方百計地收集各種蘋果
產品。
不管風格元素是否用於支援品牌，這些元素都能為產品發言。風格元素可以傳遞一
些屬性，像是可靠、刺激、好玩、活力、沈著、強穩、緊張、喜悅等等。請問你希
望傳達什麼訊息？
本章討論更偏視覺層面的設計概念，這次的焦點不放在正式結構，而是與情感更有
關係的屬性。本章無法讓你變成藝術家（藝術家需要嚴格的練習和研究），但這裡
的模式捕捉到一些技巧，經常能在設計良好的人造品上看到，同時也會解釋技巧的
運作原理。
相同內容，不同風格
為了研究風格如何引發內心（visceral）與情緒反應，我們可以試著對相同內容套
用不同的視覺風格。實際的內容甚至沒有想像中重要 — 我們要找尋的是立即的、
未經理智分析過的反應，而不是閱讀內容並有互動之後得到的印象。
「CSS Zen Garden」網站（
http://csszengarden.com
）就提供了這種情境。這個網
站開發的目的是展示以 CSS 為主的網頁設計範例，它提供一個 HTML 網頁給所有
的參與者 — 每個人都拿到相同的文字內容、相同的 HTML 標籤、相同的連結清
單。參與者隨即建立自己獨有的 CSS 檔案，定義這個網頁的視覺設計新風貌，然
後將 CSS 上傳到網站上。訪客可以瀏覽這些 CSS 設計的成果。這是讓人覺得很愉
悅
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.