January 2012
Intermediate to advanced
584 pages
11h 56m
Chinese
Content preview from 操作介面設計模式 第二版
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402
|
第九章
圖
9
-
3
Whole Foods
與
Google
的部落格文章標題
私人發聲（
Personal Voices
）
圖
9
-
4
Tony Hsieh
的
Twitter
摘要
DI_2e_ch09.indd 402 2012/1/5 下午 04:02:13
模式
|
403
這是什麼
鼓勵個人發出自己的聲音，與組織機構所發表的社群媒體河道有所區隔。請他們發
表部落格並客串撰寫部落格文章；鼓勵他們使用 Twitter 與其他社群頻道。
何時使用
當你的組織機構裡有利用社群媒體的行家時 — 願意公開對外、同時以個人身分和
組織代表的 身分發言的 人。他們可 能是某個領 域的專家、 工程師、行 銷人員，甚
至可能是執 行長他本人 。在組織機 構的官方管 道之外，也 別拒絕多元 化的社群媒
體聲音。
為何使用
來自個人的聲音能為你的品牌帶來更多人性。當讀者面對的是「另一個人」，有名
有姓有臉孔的真人時，他們比較容易產生連結，比起面對品牌或組織機構時容易。
原理作法
讓你的員工 以個人身分 撰寫社群媒 體要用的內 容，在他們 的文章上標 出他們的姓
名。使用個人的軼事、經驗、回憶、實際使用產品後的評論，以及其他能強調作者
性格的主題。
可以考慮刊 載一份員工 參與社群媒 體時的大原 則，除了「 別貼
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.