Fundamentals of Level Three Leadership

123. John Kotter’s Model of Change

Concept

John Kotter’s model of change is probably the most widely used model in the world. John used multi-faceted research models—on-site visits, interviews, survey data, record analysis and more—to develop the eight step model in his best-selling book, Leading Change.¹⁵ Based on his research, John has built a worldwide reputation and a major consulting firm. It was a privilege to have been his colleague for a short while.

John’s model of change begins with his field-based identification of eight pitfalls in change efforts:

1. Allowing complacency

2. Failure to create a guiding coalition

3. Underestimating the power of vision

4. Under-communicating the vision

5. Failing to create short-term wins

6. Declaring ...