June 2021
Beginner
488 pages
10h 7m
English
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49. Porter’s Five Forces Industry Analysis
Concept
Michael Porter of the Harvard Business School has been one of the most influential strategic thinkers of the 20th and 21st centuries. He has written a number of highly influential books on strategic analysis.2 In Competitive Strategy: Techniques for Analyzing Industries and Competitors,3 he introduced the notion of five forces that can help executives understand their competitive positioning in an industry.
These five forces were competitive strengths, bargaining power of suppliers, bargaining power of customers, the threat of new entrants into the industry, and the threat of new substitutes that might actually kill an industry.
The starting place for identifying and analyzing an industry was ...
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