75. Level Two Influence Techniques
Concept
Level Two Techniques are any techniques that attempt to influence one’s thinking. These techniques include logic, data, statistics, charts, evidence, scientific studies, surveys, and so forth. The premise here is that people, especially mature rational adults, will be persuaded by evidence. This is a wide-spread belief, only recently (1960–2020) disproven by research into behavioral economics among other fields.
Level Two managers are interested in collecting evidence. They do surveys. They do focus groups. They ask for employee feedback. They hire technical consultants. They like equations and studies. They read scientific journals. They look for trends. And when they speak, they cite evidence to make ...
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