June 2021
Beginner
488 pages
10h 7m
English
Content preview from Fundamentals of Level Three Leadership
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140. Customer Value Proposition
Concept
The necessary linkages between the intangible asset pools and core capabilities should seem obvious by now. The next level of linkages are equally important. We are building a larger picture here. IF your core capabilities are directly linked to and supportive of your customer value proposition (CVP), you are wasting time and money.
What do you promise your customers? Note your understanding here.
Companies can promise customers lots of different things. Quality. Convenience. Price. Brand identity. Dependability. Serviceability. Image. And some combination of those. As noted earlier, these decisions depend on management’s VABEs, the company’s target audience(s) the balance of speed, quality, ...
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