Fundamentals of Level Three Leadership

58. Strategy Maps

Concept

Bob Kaplan of the Harvard Business School and David Norton published a wonderful book in 2004, Strategy Maps.³⁰ In it, they explored the ways that a balanced scorecard could be used to guide strategic decisions. The Balanced Scorecard³¹ is a model they developed as a way of connecting mission, vision, values, and core strategic areas. In many ways, the Balanced Scorecard and the Charter concept introduced earlier, attempt to do the same thing: provide an integrated frame for organizing one’s strategic thinking.

The Balanced Scorecard has often been compared to a baseball diamond where individual skills were first base, organizational processes were second base, customer orientation was third base and financial results ...