76. Level Three Influence Techniques
Concept
Level Three Influence Techniques are those that attempt to change what people believe, value, assume, expect, feel, and take for granted. The main techniques are clarifying purpose, clarifying vision/direction, and the use of identity symbols like badges, uniforms, flags, logos, songs/music, and phrases. Level Three techniques inspire and move deeply. The kind of deep inchoate influence that charisma and inspiration generate is Level Three.
Clarity of purpose or mission is empowering and energizing. People want to know what they are doing and why. They want to have a purpose in life, something that moves them. Leaders who can clarify what we are doing and why we are doing it are likely to have a deeper ...
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