Concept
Trust is central to leadership. If people don’t trust you, they won’t follow you. You might force them. I argue leadership is only leadership if people choose, voluntarily, to follow. Otherwise, it’s coercion or manipulation.
Volumes and volumes have been written about trust.2 What an executive needs to understand, I believe, is a simple powerful framework for understanding the role of trust in leadership. (Obviously, the model of this whole volume is about simplicity and memorability.)
Consider this series of questions.
1. Would you trust your life’s savings with someone who could not manage money? Of course not. To trust such a person, we must have confidence in their competency.
2. Would you trust your life’s savings ...
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