66. The Importance of Having a Story
Concept
When you are in the presence of an executive, perhaps the CEO, and the talk turns to company strategy, are you a listener or a participant? Most people are listeners. They haven’t formed their own opinions about what the company should be doing.
IF you aspire to be an executive, I believe you must develop your own story about what the company should be doing. This will require work, homework, analysis, using the tools introduced in the Strategy module, especially the Charter. It’s not easy.
If you have a charter in mind, if you are clear in your own mind what the purpose of the organization is, if you have a vision of what it could and should become, if you are clear on what the company stands for, ...
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