70. The Western Ball: Can You Sell Your Story?
Concept
Managers of all stripes have asked me and thousands of others, “How can I motivate my people?” Enormous energy has been expended in the academic community trying to answer this question. Multiple theories have emerged from researchers like Maslow, Alderfer, McClelland, Cialdini, Skinner, Lawler, Ellis, Herzberg, Damasio, and many others.
The question facing us represented by the Western Ball in our Diamond Model is “Can you sell your story?” This, of course, presumes that you have a story to tell. More accurately, do you have an effective, explicit, and inspiring story? For most leader/manager/authoritors, the implicit story is, “If you do what I ask you to do, I’ll pay you this much.” This ...
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