November 2017
Intermediate to advanced
378 pages
10h 24m
English
Content preview from Lean Mobile App Development
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Growing a user base
40K monthly active users does not sound too complicated to accomplish. But like every start-up company, Flyng started with 0 users. So how did we get our user base to grow?
Mitchell outlines what we did quite well: We initially started with marketing before launching. We wanted to create a motion behind Flyng where people were actually waiting and excited to download the app prior to its launch.
This created our initial boost of 200-500 users on the first day to provide a base for our in-depth marketing strategies. Currently, we use social media and social influencers to grow Flyng's user base. Through growth hacking tactics and partnering with like-minded organizations, we are able to increase downloads and retain users. ...
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