November 2017
Intermediate to advanced
378 pages
10h 24m
English
Content preview from Lean Mobile App Development
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Price perception
Price perception is an important element here. Everybody knows about the psychological effect of the 99 cents approach. We know that $0.99 is just one cent away from $1.00. Still, it looks cheaper. Apps and games also apply some interesting tricks based on the pricing psychology. One of them is the effect of price points; given three products, including a cheap product offering minimal value and a ridiculously high-priced product makes the product in the middle look like the best deal, even when its price is higher than the amount the user originally intended to spend. We will see a sample of this later.
For games, interesting items to sell are additional lives, coins, or levels. The following is an example of the products ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.