The competition is intense
Apps need a way to stand out in a saturated, competitive marketplace. According to Statista, Google Play grew from 1 million apps in July 2013 to 2.8 million in March, 2017. Between June 2013 and January 2017, the App Store count grew from 900,000 to 2.2 million.
This ocean of apps poses two concerns—not only do developers need to stay visible in the ocean of apps, they need to engage their users' attention and keep it.
Although people spend dozens of hours per month using apps, they are quick to abandon apps that bore them. According to 2016 data from Localytics, which was widely publicized on major tech blogs, nearly one in four users will abandon an app after only one use. A number of causes can lie behind app ...
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