November 2017
Intermediate to advanced
378 pages
10h 24m
English
Content preview from Lean Mobile App Development
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Tools for split testing and getting actionable metrics
From a technical perspective, it is pretty easy to do web split-testing experiments. Mobile-optimizing experiments, on the other hand, are more difficult to accomplish. The Play Store or the App Store are the most important reasons for this. A web browser always is connected, but apps live on a device which is not always connected.
Although mobile-app split testing is not as mature yet as for website A/B testing, there are many tools available that can help you test your users. Once you have decided what metrics you want to measure, you can pick the tool that is most convenient for that purpose:
Among others, you can use some of the following tools:
- Firebase: This comes with many options, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.