Become an expert
You too can become an expert, just by doing it. You can start to become a more significant player for some niche. Just be that expert while learning on the go. For example, when we began with our new startup built around a concept of narrow casting combined with social media, we really had no clue about what narrow casting was other than the television screens that you often see in stores or at train stations. By writing a blog about the topic of narrow casting, we have learned a lot and gradually we have become experts. And, even more important, it has helped us to shape our vision on the problem that we were trying to solve. In our case, this was about finding an answer to the question, how we could make narrow casting ...
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