Lean Mobile App Development

Branding case studies

The right brand image can distinguish you from your competitors, inspire trust, and keep you at the top of your customers' minds. Some brands are done well and others are not. Fashion brands, for instance, tend to be very brand-centric, while technology companies fall all over the map. Here are a few instructive examples of how technology brands play out in the real world:

• Apple: Apple has a thoroughly developed brand identity that stretches from its logo and name to its product designs to the staff training manual mentioned previously. Its branding strategy is praised universally as being extraordinarily well done. Some experts even believe that Apple's marketing and branding have been the key to its success, not its ...