Lean Mobile App Development

Improving retention

Mobile app retention and engagement are metrics that can be an indication of your app's success. High app retention and engagement ratios often are a reason for your app's success. Retention says something about how often your users relaunch your app within a particular amount of time. Engagement is an indicator of activity. It says something about what they are doing while using your app, and how long and how often they are doing this within a particular session. Probably, the most important one of these two is retention. If you understand what makes your app sticky for your users, then you will be able to improve the retention rate.

You should always wonder: what's in it for them? And you should give your users some ...