November 2017
Intermediate to advanced
378 pages
10h 24m
English
Content preview from Lean Mobile App Development
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Customer relationships
An online product, an app or a website for that matter, makes the relationship with your customers more anonymous. Still, there are ways to have a relationship with them, such as by providing feedback on Twitter, Instagram, and to App Store comments. It is important to let your users know that they are heard.
We also look at statistical information at Fabric Answers, Crashlytics, and the insights that iTunesConnect gives us.
It is too early to look at particular customer segments, but when we scale up it will certainly make sense to do so. Users in the U.S. and, for example, Asia, might express different behaviors and/or have different needs.
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