Lean Mobile App Development

Experiments work

As with engagement metrics, conversion rates are impacted by a number of factors, including:

• Traffic source: The exact number changes depending on where you get your information, but studies usually show that between 40-50% or more users find apps by searching in the App Store. Think with Google reports that one in four users find their apps through a search.
• The app listing itself: As mentioned, every element of an App Store listing can impact conversion rates, from the icon to the description to the screenshots.
• The industry: Not all industries have the same average conversion rates. Music apps, according to data published by splitmetrics, have the highest App Store conversion rates, while games have the lowest.
• App pricing ...