November 2017
Intermediate to advanced
378 pages
10h 24m
English
If you consider your app to be only one of the many channels that your service is utilizing, then it would be a good idea to offer your app for free and charge for your service; for example, on your website. This will have two benefits. Firstly, it will influence the user's price perception in a positive way (as he or she will spend money on a website instead of on the app). Secondly, you do not need to pay 30% to Apple or Google. This, of course, means you need to handle the payment yourself, or find a payment service provider (PSP) to do this for you. However, it certainly will increase your revenue, which is, of course, a good thing.
If your app is an app that is using a backend and is ...
Read now
Unlock full access