Lean Mobile App Development

Use microtesting to collect data

Although you cannot test listings in Apple's App Store—and although there are limitations to tests you can run inside Google Play—you can still use external landing pages to test essential content such as screenshots, headlines, icons, and descriptions.

To perform this technique, which has been called microtesting by some, you simply experiment with a landing page that mimics the App Store listing itself. Create a test that mirrors the appearance of the App Store as closely as possible and when users click on the install button, direct them to the actual store listing.

After the testing period has finished, use the highest-converting landing page to recreate your App Store listing.

To track and analyze results, ...