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Lean Mobile App Development
book

Lean Mobile App Development

by Mike van Drongelen, Aravind Krishnaswamy, Adam Dennis
November 2017
Intermediate to advanced
378 pages
10h 24m
English
Packt Publishing
Content preview from Lean Mobile App Development

Iterate and evolve - from viable to lovable

Now that we have successfully launched our initial MVP into the market, and gathered some validated learning, what's next? How does it scale? Is it just more of the same? No, absolutely not. This whole process is all about evolving and maturing your product, your users, and your revenue. The goal has become about taking your product from viable to lovable, introducing Minimum Loveable Product (MLP).

MLP is defined as the version of the product that brings back the maximum amount of love from its users with the least amount of effort. We all recognize products in our lives that we love and can't live without: cars, smartphones created by remarkable brands such as Apple, Audi, Samsung, and G-Star. ...

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Publisher Resources

ISBN: 9781786467041