November 2017
Intermediate to advanced
378 pages
10h 24m
English
Content preview from Lean Mobile App Development
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Limited infrastructure for A/B testing
Once your app is listed, you have limited options when it comes to split testing in the store itself. Apple, in general, has a reputation for enforcing stricter standards across its App Store, from screenshots to keywords to bugs. Therefore, it is not surprising that they offer no support for split testing.
Google Play allows you to split test store listings. With this program, you can create two types of experiments:
- Global: Global tests allow you to test graphics, screenshots, the promo video, and the icon. These tests only affect your app's default language, so the ones using other languages will still be shown their default localized versions.
- Localized: When you perform a localized test, you can ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.