Lean Mobile App Development

How to use switching costs to improve user retention

In order to raise switching costs for your own product, look at the preceding list. Consider the ways in which you can deliberately increase these costs for existing customers to deter abandonment, while lowering competitors' switching costs to incentivize adoption of your product. Here are real-world examples of switching costs that you can use to brainstorm ideas for your own product or service:

• Large-enterprise software packages, such as InfusionSoft, QuickBooks, or Salesforce, involve high switching costs across the board. They require significant research and evaluation; they have steep learning curves and training costs, and can cause significant disruption to employees who are used ...