November 2017
Intermediate to advanced
378 pages
10h 24m
English
Content preview from Lean Mobile App Development
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Measure - don't guess or use intuition
The numbers for a given market segment may not reflect the industry average, so you should drill well below the "Apple users are more affluent" stereotype and find out specifically about your industry and your existing user base. You should use any and all analytics available to learn about your audience's platform preferences.
For instance, collect and analyze the following:
- Analytics services, such as Google Analytics for Mobile (https://www.google.com/analytics/analytics/#?modal_active=none), Yahoo's Flurry Pulse (https://developer.yahoo.com/flurry-pulse/), Localytics (https://www.localytics.com), and Adobe (https://www.adobe.com/marketing-cloud/web-analytics/mobile-web-apps-analytics.html)
- App store ...
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