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Lean Mobile App Development
book

Lean Mobile App Development

by Mike van Drongelen, Aravind Krishnaswamy, Adam Dennis
November 2017
Intermediate to advanced
378 pages
10h 24m
English
Packt Publishing
Content preview from Lean Mobile App Development

Get to know your audience

But what is it that you need to change? If you have a small number of beta users, you can just text them to ask. There are also tools available to include some sort of survey, but most people consider them as annoying. It might help if you offer them specific incentives (a free purchase, for example). They could be digital incentives, such as the well-known badges (gamification) or real-life incentives. If you are interested in the latter, checkout Kiip at http://www.kiip.me/developers for some examples. They have a great SDK that you can add to your app. For example, it enables you to offer a free cup of coffee to your user if he has fully completed his profile.

If you want to know who your app users are, you need ...

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Publisher Resources

ISBN: 9781786467041