Lean Mobile App Development

The power of a well-developed brand name

According to Nielsen, for customers in North and South America, brand recognition was the second-most important reason customers purchased a product. Additional research by Nielsen shows that brand recognition influences purchase decisions in both developed and developing markets, with the majority of people preferring to buy new products from brands with which they are familiar.

A brand name keeps you "top of mind" for your customers and prospects, making it harder for new competitors to get noticed. The right brand name can create positive feelings about your product and a level of loyalty that makes it hard for startups, upstarts, or existing companies to compete.

Building that brand name may take ...