Lean Mobile App Development

How to decrease competitors' switching costs

To make it easier for people to defect from your competitors, find ways to neutralize or reduce competitors' switching costs. Building upon the previous examples, we will look at a few ways that the aforementioned companies reduce switching costs for competitors' customers:

• QuickBooks employs many standard techniques to make signups easier and cheaper. To ease the stress and perceived costs associated with using a new product, QuickBooks naturally offers a free trial. To reduce the learning curve, it offers user-friendly videos as well as in-app tutorials and guides. Also, it makes judicious use of the platform effect; the plethora of plugins and third-party integrations make it easier for users ...