November 2017
Intermediate to advanced
378 pages
10h 24m
English
Will your company be profitable in ten years? An enduring competitive advantage can keep your company profitable against the inevitable onslaught of competitors, imitators, and spinoffs. Establishing such a competitive advantage, or a "moat" around your business, is vital to ensuring long-term profitability and stability.
Competitors can come from all directions, so in order to protect your business, your product, and your ideas, you will need to employ a variety of tactics to defend your fortress against would-be attackers.
Developing an idea, testing it with early adopters, and refining it are the first important steps toward enduring success. A customer-centric, innovative solution to a problem ...
Read now
Unlock full access