Push notifications
Push notifications involve a server (and with that an internet connection) that initiates the action. Such notifications are a great instrument for promotional actions, and can inform the user about the availability of new content and new features in the app. Further, it depends on the nature of the app to decide what notifications will be relevant. For a dating app, it would be nice to be notified about a new app. In this case, displaying a badge on the icon of the app indicating the number of new matches and messages also would be very helpful. For a news app, it would be great to receive a notification each time a new and important message comes in. You can create user segments based on interest or based on their geographical ...
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