Unfair advantage
This element appears in the sample business model canvas, but it is included with some variants. It is probably the toughest part of BMC. I asked Mitchell: What is Flyngs unfair advantage? In other words: What prevents another app builder from copying and rolling out the Flyng concept too?
Mitchell replied saying: Since the space is already crowded with a mix of both major market players (Tinder and Bumble) and an ample amount of small players, the most important thing for Flyng is our relationship and connection with our community/consumers in the space. Our unfair advantage will be our brand perception of leading to better connections and dates, as endorsed by our users and ourselves.
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